Shakespeare said “Whats in a name” and signed underneath.
A few brand names which say it all....
When its noodles – its got to be Maggi
When its mineral water – its Bisleri
And the most popular one being XEROX.
A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved the ultimate.It has not been a cake walk for these brands though.
Before Parle bought Bisleri in 1969, the company had been unable to market bottled water and wanted to exit the market.They did not have target group and the mighty problem being “How to advertise bottled water that is colourless, tasteless and odourless”?In 2000 , the company saw growth of nearly 400 %.In spite of a lot of brands joining the race , Bisleri is still - BRAND BOTTLED WATER.
XEROX is a name so synonymous with photocopy that the word “Xeroxed” is officially in the English dictionary. XEROX ,STD , ISD , PCO is the most common board anyone sees in India. It is CANONized as the only photocopier brand.
Maggi – This five letter word is what kids call an earthworm also. Jokes apart , this instant noodles brand has become a trustworthy companion for breakfast ,lunch,dinner ,anytime anywhere.Probably this is the only brand of which you read and you start craving.I think the marketers are yet to come up with a term for such a consumer behavior.
